Flutter UK and Ireland has committed nearly £8 million to charitable causes in 2023 through partnerships formed by its three key brands – Paddy Power, Betfair, and Sky Betting & Gaming (SBG).
In addition to that sum, Flutter has raised £250,000 through fundraising events for its two Charities of the Year. As the company puts it, these efforts are part of its effort to positively impact communities globally as outlined in its Positive Impact Plan. This describes how Flutter wants to improve the lives of 10 million people by 2030.
Each brand’s efforts
Paddy Power pledged to donate up to £1 million to Prostate Cancer UK through its partnership with the 2023 PDC World Darts Championship. This had it contribute £1,000 for every 180 scored during the tournament and, as one can see from the final sum, this was a tournament that saw impressive high scores! In addition, Paddy Power and the PDC will encourage 180,000 people in the UK to use Prostate Cancer UK’s online risk checker.
Meanwhile, Betfair introduced the “Serial Winners Fund.” An initiative formed in collaboration with Irish jockey Rachel Blackmore, this involves an initial £100,000 donation in support of the Injured Jockeys Fund and the Irish Injured Jockeys. This sum can grow to total up to £250,000 depending on Blackmore’s performance in upcoming races.
Last but not least, Sky Bet unveiled the “Buiding Foundations Fund” in partnership with the English Football League (EFL). This allows the 72 EFL clubs to apply for grants of up to £100,000 for community projects. Starting from the 2023/2024 season, Sky Bet plans to invest £1 million annually in this fund.
Further fundraising from Flutter
In addition to the above-mentioned initiatives, Flutter also had its annual Charity Ball in Dubln and its Annual Charity Gala in Leeds. These events raised a total of £250,000, with Flutter contributing £240,000. These funds will be split between two charities, BUMBLEance, the Children’s Ambulance Service of Ireland, and the Children’s Heart Surgery Fund of Yorkshire.
This is to be added to the company’s other donations, such as the relaunch of Cash4Clubs which benefited local community sports clubs in the UK and Ireland through a £330,000 sum.
“I am really proud of the progress the UKI division has made this year to Do More for our communities as part of Flutter Group’s Positive Impact Plan,” Flutter UK and Ireland CEO Ian Brown says. “Our market-leading brands have each launched creative and impactful campaigns that directly support the causes that are close to our customers and our colleagues. Across Flutter, we hold ourselves to the highest standards in the industry, and we are passionate about making a lasting positive impact.”
